OVERVIEW
Sunday Times Careers is not only read to find employment – it is read to keep up-to-date with workplace/labour developments and to obtain a comparative view of salaries and benefits. Careers offers concise, hands-on information and advice on all areas of personal finance and consumer issues.
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Cover Price | Cost Per Thousand |
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R-- | R77.80 |
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Readership: 2,286,000 Circulation: 355,414 *Exclusive Readership -- |
| Living Standards Measure | ||||
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| Internet Access |
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58% of readers have accessed the internet in the past 4 weeks |
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Demographics | |
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15-24 20% 25-34 30% 35-49% 31% 50+ 19% |
| 37 |  |
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Average HH Income: |
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R20,709 |
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Gender |  |
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58% | 42% |
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Male | Female |
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| Work Status |
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| 56% |
| Working |
Personal Income
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| Average Personal Income |
| R11 425 |
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Education
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| Readership By Province |  |
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Gauteng: 44% |
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Kwazulu natal: 17% |
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Eastern Cape: 10% |
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Western Cape: 9% |
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Northern Cape: 1% |
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Freestate: 2% |
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North West: 8% |
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Mpumalanga: 4% |
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Limpopo: 7% |
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PSYCHOGRAPHICS:
One in two Sunday Times reader usually read Careers, spending just under half an hour on this appointments supplement. 83% of Careers readers use newspaper recruitment pages when looking for a new job. Three in four Careers readers read all or most of the supplement and close on nine in ten display a high emotional attachment to the title, claiming it would matter to them if they were not able to read this supplement every Sunday. 94% rate Careers as excellent, very good or good. Sundays allow for more thorough read of appointment supplements and business news.
