OVERVIEW
The Financial Mail reaches SA’s most important decision maker with essential weekly news and analysis. The FM’s journalists are leaders in their fields and provide insights that are critical to effective decision making. The Financial Mail is the definitive source of news, analysis and debate for strategically minded people in the SA business world. It offers the most comprehensive weekly coverage of investment, business, political and social trends.
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Cover Price | Cost Per Thousand |
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R27.5 | R538.66 |
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Readership: 119,000 Circulation: 16,148 *Exclusive Readership -- |
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| Internet Access |
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61% of readers have accessed the internet in the past 4 weeks |
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Demographics | |
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15-24 25% 25-34 26% 35-49% 38% 50+ 11% |
| 34 |  |
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Average HH Income: |
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R21,918 |
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Gender |  |
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72% | 28% |
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Male | Female |
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| Work Status |
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| 63% |
| Working |
Personal Income
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| Average Personal Income |
| R17 617 |
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Education
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| Readership By Province |  |
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Gauteng: 59% |
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Kwazulu natal: 9% |
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Eastern Cape: 5% |
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Western Cape: 16% |
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Northern Cape: 0% |
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Freestate: 2% |
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North West: 2% |
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Mpumalanga: 5% |
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Limpopo: 2% |
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PSYCHOGRAPHICS:
The Financial Mail is read by SA’s decision makers in the private as well as the public sectors. These are top earners who are educated and discerning readers and consumers. They are in powerful positions and able to influence agendas and events. They are the sort of consumers that most advertisers would love to reach.
